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"Reaching $100 billion in assets, along with exceeding our goals for revenues and policies-in-force, reflect the talent, tireless efforts, creativity and commitment of our employees and agents who are dedicated to serving our customers," he said. In 1998, revenues grew to $25.3 billion -- an increase of 11% compared with 1997 results -- and policies-in-force reached 16.1 million, an increase of two million policies since 1997.

banner has changed the visual landscape. "What is different?" asks the population, and it''s the banner. Bigger is better. Big banners can''t miss unless they are hung in the woods, inside, or in the unexposed alley between buildings. Big banners are simple. In fact, they work because they are simple. Single messages, simple words, and direct appeals keep the big banner accessible to the most causal passer-by. In a car, a driver or a passenger may zip by and still catch the new sale, the grand opening, or the brand-of-the-month. Exclamation point addicts can have a field day with big banners. Big banners are colorful. They offer a wonderful chance to jazz up a dull brick building or an aging structure. Colors rule in banners. They are king in big banners. The goal is to attract attention. They even generate excitement. Color is the key. Use a big banner''s color to contrast with the businesses usual color schemes. Use colors to show change as well as having the banner announce change in its lettering. Big banners are promotional. As a new addition to the visual landscape, they are by their very nature a demonstration of something new. The bigger the new banner the bigger the sense of promotion. Bigger is louder.

McFerson expressed delight that Nationwide has exceeded goals that he set two years ago that were to be reached by the year 2000 -- $100 billion in statutory assets, $25 billion in statutory revenue, and 15 million policies- in-force.